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Meet Our Family

Hi! We’re the Wishingrads, also known as the Wishes, and we love cereal. But the truth is, most cereal is just dessert masquerading as breakfast. When we had our son, we decided to turn the cupboard upside down. We created a new kind of cereal—one made from nutrient dense ingredients, not commodity grains like wheat, rice, corn, and oats.

The best part? It still tastes incredible without being loaded with sugar, and you can pack in the protein without cracking an egg. We hope you enjoy!