Surprise! You can eat cereal again.

click your way to a better breakfast

Having a kid changed our lives, and how we viewed food. Every single ingredient mattered, and there was not a single cereal on the market that passed our parent test. So we created our own.  A high protein, low sugar, grain free cereal. Made of premium, CLEAN ingredients. Something we were finally proud to feed our kid, and something he was excited to eat.